America’s Cup Event CEO Grant Dalton declared “hugely satisfying” the glowing economic impact study of the 37th America’s Cup for the host venue Barcelona, Catalonia.
The recently released, University of Barcelona and the Barcelona Capital Nàutica Foundation (FBCN) post event economic impact study revealed a €1+ billion (£828,795,000) positive economic GDP return for Barcelona, the 37th America’s Cup host venue in Catalonia, Spain.
Dalton highlighted just how significant the economic benefit has been for Barcelona, Catalonia and the America’s Cup: “It is hugely satisfying to see that the America’s Cup has made such a significantly positive economic contribution to the GDP of Barcelona and Catalonia.”
“The €1.034 billion economic uplift is a reflection of the collaborative and positive approach the numerous host entities within Barcelona, Catalonia, and Spain all brought to facilitate the best event possible for the Host Venue.”
“It is also recognition of all the event staff and teams that made Barcelona their home and worked so tirelessly on the event, and of course all of the international media, the volunteers, fans and supporters that showed up in their many thousands from around the world.”
Economic Impact Study Highlights
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Perhaps it was anticipating such results that ensured Grant Dalton kept his future venue options open, rather than lock-in a repeat event in Barcelona.
With such glowing figures there should be little problem for Dalton in picking a venue for the next America’s Cup, provisionally scheduled for 2027, from the many applicants keen to gain such a positive economic benefit.
Although, despite the apparent success and huge financial gains for the region, Barcelona turned down any thoughts of hosting a second edition.
Perhaps such decisions will be better understood when the behind the scenes documentary, currently in post-production with Skydance is released.
One thing is clear, the America’s Cup is more than two sailing clubs contesting the “Auld Mug”.
Eight trophies were contested during the 37th America’s Cup―the “Auld Mug”―the America’s Cup itself, the Louis Vuitton Cup, the Puig Women’s America’s Cup, the UniCredit Youth America’s Cup, three preliminary regattas in Vilanova i la Geltrú, Jeddah, and Barcelona and of course the AC Sailing E-Sport World Championship.
Hosting this juggernaut has moved to a new level, and potential venues will require facilities and local dedication that few will be able to supply.
*For comparison . . . The UEFA Champions football League Final attracted 450 million viewers.
Read the full Report here . . .
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