Just when you thought it was safe to assume that SailGP had reached a plateau and Russell Coutts would put his feet up. Hitting the screens is his latest subtlety titled 14 page document . . . 2030 strategy – Redefining Sailing.
Coutt’s ambitious 2030 strategy outlines plans to grow the SailGp League with more teams, more events and millions of new fans around the world.
Ignoring the criticism following the recent spate of collisions and crew injuries that have followed the rapid expansion from 6 to 13 teams on the tight stadium race courses. Coutts new five year plan intends to expand audiences and drive the league and the sport’s next chapter into 2030 and beyond.
SailGP will continue to expand audiences with a focus on Team home markets, and have identified a number of future growth markets based on their scale, racing interested population and ability to enter the market.
By 2030, SailGP is aiming to reach more than 30 million dedicated viewers per event, supported by increased awareness in established markets and expansion into new territories . . . including China, Japan, India, Mexico and South Korea.
The first five years were about building the foundations of the championship. But more than that, Coutts and Oracle founder and Chief Technology Officer Larry Ellison, have grown SailGP into one of the fastest-growing global sports properties.
Combining cutting-edge technology, close-to-shore stadium racing and national team rivalries with world class sailors, in a unique traveling event package that presents top class international yacht racing at iconic waterfront venues.
The 2030 Strategy underlines SailGP’s ambition to continue growing on and off the water, creating more opportunities for fans to experience the sport while taking the championship to new audiences across the globe.
SailGP 2030 Strategy – Read more here
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