British Marine Boat Shows, organiser of the London Boat Show, has announced plans for a 're-defined' event for next year.
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In a dramatic down-size the ailing London Boat Show will drop from 10 days to five days.
The London Boat Show has suffered a decline in visitor numbers from over 213,000 in 2004, the first year at the ExCeL venue, to just over 90,000 in 2016.
In a mass of PR speak - the 're-defined' 're-imagined' event will be packed with 'unique attractions' and new Shows within the Show, introducing the Boating & Watersports Holiday Show and another exciting event to be announced soon.
The show will now open further away from the Christmas and New Year period, to offer a wealth of business and networking opportunities as well as quality visitors.
So, out with the pesky yachting hoi polloi as they truck in the 'global and boutique brands' of the new Boating & Watersports Holiday Show to take advantage of the prime holiday booking period.
Complete with its own high profile marketing campaign the event will offer knowledge, expert advice and live experiences to get visitors into the holiday spirit.
Murray Ellis, Chief Officer of Boat Shows at British Marine comments:
“The boats will remain the stars of the Show but the London Boat Show will enjoy a new layout, flanked by two new events."
"Interactive entertainment, themed catering and seating will be throughout the event will be sure to create an exciting and vibrant atmosphere for all to enjoy.”
The 2018 show at ExCeL London will run from Wednesday 10 January to Sunday 14 January.
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30 March 2017 15:19 GMT