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America's Cup

The drinks are on Steinlager as they get on board with ETNZ

Steinlager return as a sponsor to Emirates Team New Zealand for the 35th America’s Cup challenge in Bermuda in 2017.

For the first time since 2003, the famous Steinlager brand will be back on the kiwi boat as Emirates Team New Zealand race, to once again win the oldest trophy in international sport.

“Steinlager was a beer born from a challenge and so was Emirates Team New Zealand. We are backing the team 100% in their quest to win back the America’s Cup.” said Ben Wheeler, Marketing Director at Lion.

New Zealand’s involvement in the America’s Cup began with Steinlager as a sponsor for the 1986 Fremantle America’s Cup with KZ-7.

Then the ‘Big Boat’ challenge with KZ-1 in 1988, the New Zealand Challenge in 1992 and continued all the way through to the ultimately successful campaigns 1995 and 2000.

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