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World Sailing completes its new corporate positioning

World Sailing has announced another step away from the mass of the grass-roots of sailing with a new corporate positioning for the sport: Sailing - Sport, Nature and Technology in perfect harmony.

This meaningless corporate speak, apparently completes the transition from the International Sailing Federation (ISAF) to World Sailing (WS).

After the example of the difference that World Sailing made to the Rio Olympics the sailing world will be waiting with baited breath as:

"The new brand will come to life, enabling the sailing community to explore how to maximise the impact of the new Vision and Mission."

Sailing will be laying down plans for a healthy sustainable future for the sport, as well as the more specific subject of sustainability in the waters of the world.

The dialogue and engagement will be centred on an overarching theme of, 'Our Sustainable Future'.

Can the move to Switzerland to join other great international sports organisations such as the IOC, FIFA and UEFA be long delayed?