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The power of the web as 650,000 log-in to Vendee finish

Official regional government figures put 150,000 visitors in Les Sables d’Olonne for the finish of the Vendée Globe - now that might seem like a typical interested party over estimation, but what are more reliable are the figures from the Internet.

Media Mayhem for Armel Le Cleach arrival - Image CURUTCHET/DPPI/Vendée GlobeClick image for a larger image

Figures for the audience for the finish on Sunday 27 January on the Vendée Globe web site www.vendeeglobe.org, on the mobile application, on Dailymotion and all the internet sites which broadcast the 7-hour live feed of the finish included:

Finish Line Feed
650,000 connections to the live feed - 400,000 for the start
More than 350,000 views of the stored Live feed
Giving a Total of 1 million views with 650,000 live
The peak maximum audience connected to Live 60,000 - 38,000 for the start

Figures for the website and applications combined
45 million visits
More than 8 million individual unique visitors
240 million page views for the site and application
75,000 Facebook fans
19,000 followers on Twitter
470,000 players on virtual game
25 million video views
290,000 applications downloaded

G New
31 January 2013 14:08 GMT


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