Skandia, the long term sponsor of the British Sailing Team, has announced it is to end its successful partnership when the current contract comes to an end in March 2013.
Skandia’s parent company, Old Mutual, is to rebrand its Skandia branded businesses in Europe to Old Mutual Wealth over the coming year, and due to the changes, existing sponsorship contracts will be not be re-signed while this rebrand is underway and the group determines its new sponsorship strategy.
The RYA is looking to replace Skandia with another partner or multiple partners, but is looking to have a continuity of sponsors across the grassroots sector of sailing through to the Olympic and Paralympic Classes sailing scene and potentially other areas of the RYA’s extensive activities.
Sailing remains one of Great Britain’s most consistently high-performing sports, winning seven medals across the 13 sailing classes at the London 2012 Olympic and Paralympic Games, and winning 51 medals at World and European Championships in this current cycle since 2009.
The investment into the British Sailing Team from commercial sponsors comes in addition to the UK Sport National Lottery funding that sailing receives, and allows core areas of the programme to be developed. Increased contact time for coaches and support staff, improved infrastructure and facilities, and technical and sports science research and developments are all support by the commercial programme.
28 November 2012 12:41